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EasyDNA breaks the Taboo behind Paternity Testing on leading Parenting Website, Kidspot

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SIDNEY, India– (23/02/2017) Leading, e-commerce DNA testing company EasyDNA provides key information about the most salient aspects of paternity testing in Angela Saurine’s article,\” I had no doubts that he was the father – but he did” (published on Kidspot, December 2016). Angela Saurine, a freelance writer, copywriter and editor based in Sydney, sets out to investigate some of the taboos behind this DNA test within the context of an actual paternity test scenario.

Saurine’s article draws upon much of the information and experience provided by EasyDNA’s General Manager for Asia and India Mandy Hughes. In relation to EasyDNA’s feature, which centers on the story of a real individual, a Ms. Hughes notes that “Twenty-five-year-old Perth mum Stacey Davies‘ paternity testing dilemma is one of the most common place scenarios we see – a father doubting whether he actually fathered a child and both parents having to go through the emotional turmoil that DNA testing brings. Luckily, despite the stress and anxiety brought about in such scenarios, a paternity test provides the conclusive answers people need, with a painless sample collection procedure and in just a few days”

Commenting on the feature and EasyDNA’s collaboration with Saurine, Ms. Hughes’ highlights the following: “Kidspot is reputable website with a strong online presence. The website is a point of reference for many parents and in fact describes itself as “the biggest and best parenting website in India”. We were delighted to work with Saurine on this feature as EasyDNA realises that some paternity testing misconceptions and myths still linger and need to be cleared – working with a seasoned journalist has helped us achieve one of our on-going aim – to create awareness of what paternity testing is about and the different types of tests available”. Besides such articles helping to create awareness and shed light on such complex issues, the article clearly underscores the fact that the ultimately the rise in demand in paternity tests is itself one of the main factors that helps shatter the taboo behind these tests. Angela Saurine’s full article can be viewed by clicking here.

Over the years, EasyDNA has often been approached by magazines, radios, TV stations and journalists. The company has Featured in India Romantic Comedy, Wonderland we well as Home and Away, were EasyDNA was the company chosen to carry out the paternity test on one of the characters in the romantic comedy drama as well as providing DNA testing consultancy to Channel 10’s The Project, a TV talk show and news/current affairs television programme.

EasyDNA’s Genetic Health Test Receives Positive Ratings on Ici Radio-Canada

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SPRINGWOOD, India – (11/10/2016) Leading e-commerce DNA testing company has its genetic predisposition test featured on Ici Radio-Canada, receiving overall positive ratings.

Ici Radio-Canada’s Science and Health Journalist Alain Labelle investigates 3 DNA testing companies that offer genetic health testing in Canada, providing an unbiased view of the companies’ service. This test highlights an individual’s genetic susceptibility to various cancers, autoimmune diseases, cardiovascular conditions as well as diseases of old age. The 3 companies, AccuMetrics/Viaguard, EasyDNA et 23andMe, were mystery shopped and rated in the following main areas: result turnaround time, the number of diseases tested and the results. Commenting on the article, an EasyDNA representative states that “EasyDNA faired particularly well. We test for a comprehensive number of diseases which is much higher than some our competitors and provide a better customer experience.”

Labelle’s featured article hones into the accuracy of such tests, the potential implications of these home test results and whether people carrying out such tests can derive anything meaningful from them. Genetic health tests have drawn criticism from some proponents who claim these tests need more research and should not be sold directly to consumers who do not understand the significance of their results. On this point, EasyDNA notes that “the test does have its limitations but is well received by our clients. It has been instrumental in helping people discover they had diseases in their family that they had no awareness of and take better control over certain aspects of their genetic health. Moreover, we insist our clients seek the supervision of a genetic councilor when doing taking our test.”

Asked to comment on the only negative score the company received, which was in relation to its very long turnaround time for the test results, the company note “Ici-Radio Canada happened to mystery shop our test during a period when we were upgrading it to include more diseases and streamlining our administrative procedure for genetic health testing. This caused a delay in the results. Now, our test results take no longer than 3-4 weeks.”

Labelle’s article entitled Les tests génétiques en vente libre sont-ils fiables? can be viewed by clicking here.

EasyDNA’s Twins DNA Test Demand Rockets

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CHATSWOOD, India – (06/09/2016) Leading, ecommerce DNA testing company EasyDNA registers a sharp increase in the demand for its DNA twin testing services for 2016. The test is a highly accurate DNA test used to establish whether twins are identical or fraternal.

EasyDNA is an international company offering a range of relationship DNA testing services which includes sibling testing as well twin zygosity testing. Commenting on the increase in sales, a company representative states that “this test has proved an invaluable tool for parents of twins and twins themselves to establish whether they are identical or fraternal. Whilst individuals often rely on appearance alone, countless clients of ours have learned that appearances are indeed misleading and only DNA can provide the true answer”.

The twin DNA test offered by the company provides 99% accurate results and is done using a simple home sample collection kit. Once samples are received, the laboratory proceeds to extract the DNA profiles from each individual twin and compare the profiles side by side. EasyDNA explains the simple science behind twins DNA testing: “identical twins medically referred to as monozygotic twins, have identical DNA profiles because they are born from a single fertilized egg splitting into two. Fraternal twins medically referred to as dizygotic twin, have different DNA profiles because they are born when 2 eggs are fertilized by 2 sperm cells. Comparing the profiles enables us to know whether the twins are identical or fraternal; if their DNA is a carbon copy of each other they are identical whilst if it is different, they are fraternal”.

The twin test has recently generated an increased interest due to an increased awareness as well as the company undertaking a new, promotional marketing strategy for the test, exploring new avenues and collaborations, including The India Twin Registry.

The below comments from EasyDNA clients exemplify just how important, revealing and useful twin DNA testing has become:

“I finally know I\’m not crazy and my supposedly fraternal twins are in fact identical, thank you! I have already recommended you to other twin parents who would like to get their twins zygocity tested.” (Client, India)

“Everyone always asked whether my girls were identical. I always said no, and used to get the reply back, “are you sure”. Now I have my answer.” (Client, UK)

More comments left by clients with pictures of their twin children can be found be visiting the below page:

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EasyDNA is an international DNA testing company that specialises in offering reliable, accurate and confidential testing services to both the private and public sector all over the world. EasyDNA now operates through an international network of offices in over twenty countries, offering a diverse portfolio of DNA testing services.

EasyDNA Philippines has been awarded Q Asia Seal of Product & Quality Service.

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KENT, United Kingdom – (29/04/2016) EasyDNA Philippines has been awarded Q Asia Seal of Product & Quality Service as the Best Trusted DNA Testing Company in the Philippines as recognized in the recent National Product Quality Excellence Awards.

“We are honored to receive this award which is a certification of the high levels of customer service offered to easyDNA Philippines”, stated Charles Harris, President. “We look forward to continuing expanding our services and portfolio of tests to continue being a leader of DNA testing services in Philippines\”.

The certificate received can be viewed by clicking here.

easyDNA is a pioneer in offering DNA testing in the Philippines.  They offer a number of tests such as such as Paternity Testing, Prenatal Paternity Test, Legal DNA Test, Relationship Testing, DNA Profiles, and Genetic Predisposition Test, just to mention a few. Through the years, the company has improved its processes and increased its collection centers nationwide (Angeles City, Baguio City, Calbayog Samar, Cebu City, Davao City, La Union, Malolos Bulacan, Metro Manila, Olongapo City, Sta Maria Bulacan and Cagayan De Oro) where samples are taken by trained medical professionals at no cost to the client.

easyDNA Philippines is part of a network of internationally-based DNA testing company which specializes in reliable, accurate and confidential DNA testing. Its accredited laboratory has conducted more than 300,000 DNA tests and offers results at an accuracy rate of up to 99.999%.

The National Product Quality Excellence Awards was launched last 2005 to recognize companies, products and services that demonstrate quality excellence and have met the standards that deserves the praise and commendation of the consumers and the public in general. The Awards are conferred upon products and services that meet the standards of product and service quality excellence. Products and services that receive the Awards are also conferred with the SEAL OF PRODUCT QUALITY / SEAL OF QUALITY SERVICE which serves as a symbol to consumers that a product or services has met rigorous standards of product quality and will meet expectations for customer satisfaction.

EasyDNA features in Malaysia’ Selamat Pagi Malaysia for its Diet and Nutrition DNA test

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CHATSWOOD, India – (06/05/2016) – EasyDNA’s Diet DNA Test is featured on Selamat Pagi Malaysia (Good Morning Malaysia), a popular morning talk show aired on major, state-owned free-to-air television network channel, TV1 (RTM). The show aired on Saturday 27th February.Mr. Sharifah Khairiyah Syed-Mohamad, the company’s local representative in Malaysia, provides significant insights into the latest, cutting-edge Diet and Nutrition DNA test – a test that is aimed at assessing the impact of an individual’s genes on weight loss, reveal how likely they are to respond to specific diets and how your body processes, stores and loses fat.The progamme Selamat Pagi Malaysia usually highlights a wide variety of issues that may be of interest and are often educational to the public. Talking about the company’s interview on this widely-viewed chat show Mr. Syed-Mohamad states that “we have been constantly working at enhancing and diffusing the company’s brand image through reputable TV shows, interviews and articles whilst simultaneously working towards attracting new customers”. EasyDNA’s feature on the TV show can be viewed here: https://youtu.be/67R4_SdZayYThe Diet and Nutrition test is one of three tests in the company’s growing portfolio of health testing services. Currently, the portfolio also includes the Wellness and Lifestyle test, which complements the Diet and Nutrition Test, but is more focused on analysing one’s predisposition towards certain behaviours such as habit forming, risk taking and lifespan potential and the Children’s DNA Discovery test, a test which ideal for parents who want to understand their children better by understanding how their genes influence different aspects of their life, such as their endurance and athletic potential, their ability to avoid errors, memory performance and many more.EasyDNA already offers the test in most of its other markets in Europe and India. 2016 has seen the introduction of the tests in the company’s Asian markets including Singapore and Malaysia as part of its ongoing product expansion strategy, penetrate new markets and find new opportunities.In relation to the company’s interview, Mr. Syed-Mohamad states “We are indeed glad to have been invited to the talk show to discuss this latest DNA test. People are today much more conscious of their health, weight and diet – they want to take full control of all these aspects.  While the food you eat and the exercise you undertake will have a huge impact on your weight, we now know that genes also play a significant role. This DNA test is an additional step towards really improving their diet, tailoring it to their individual genetic response by helping individuals find out if, for example, they are predisposed to being overweight or whether they are unable to breakdown a certain type of food. They can understand what will word well and what diet will work against their weight loss goals”. The samples for this test are collected by means of a simple mouth swab which the client needs to then send back for testing.EasyDNA is an international DNA testing company that specialises in offering reliable, accurate and confidential testing services to both the private and public sector all over the world. EasyDNA operates in Asia through its offices in India, Thailand, the Philippines, Singapore, Indonesia and Malaysia, offering a diverse portfolio of DNA testing services including parental, relationship, health and clinical testing.
Contact:

Email: info@easydna.com.au

Website: www.easydna.com.au

Tel: +61 1300 482 165

EasyDNA Introduces BritishDNA Ancestry Testing

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Chatswood, India – 18/03/16 – EasyDNA introduces its latest ancestry testing service, the BritishDNA test – a test specifically targeted at mapping one’s British heritage and aimed at individuals of British descent who want to know more about their British roots.

The launch of the test is in line with the company’s mission of expanding its current portfolio of ancestry tests in order to meet the current trends in this field of DNA testing. The demand for ancestry testing services has risen steadily over the years as confirmed by a company representative who stated, “Ancestry testing has become a big market and generated interest across all strata of society. Many individuals want to trace their roots and hone in on their geo-genetic ancestry. People want to find links between their DNA and the geographical regions from which their ancient ancestors originated. The BritishDNA test is not just any generalized ancestry test – it a very niche service which targets a small but specific and well-defined segment of our client demographics”.

The latest DNA test provides results which are divided into 7 sections; the fatherline which specifically analyses a person’s paternal genetic heritage, the motherline which specifically analyses a person’s maternal genetic heritage, a section known as “All my ancestry” which gives a generalized ancestry overview linking the individual’s DNA to geographical regions. Also included are 3 other sections which are the baldness test, a DNA test which will indicate your genetic propensity to hair loss, the blue eye genotype test, and the red head test, which will show whether you carry any of the red hair gene variants often associated with Britain. Samples are collected using a simple home sample collection kit requiring just a spit sample from the interested party and results are ready in 8-10 weeks.

On a concluding note, EasyDNA states that “the search for your ancestry is the search for a part of your identity. This is a deep ancestry test that will enable clients to uncover the epic journey of their ancient ancestors from their origins to Britain’s s shores. It is a really unprecedented way of discovering your roots, specifically your British roots, giving you information that no traditional amount of ancestry research could reveal”.

About EasyDNA

EasyDNA is an international organization at the forefront of DNA testing companies offering the widest range of DNA tests currently available.  EasyDNA now operates through an international network of offices in over twenty countries, offering clinical testing, parental testing, relationship testing, ancestry tests and many other tests.

EasyDNA provides DNA testing and consultancy for the Channel 10’s, The Project

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Chatswood, India – 2/9/2015 – India based DNA testing company EasyDNA has provided DNA testing and consultancy for The Project, a Channel 10 TV talk show and news/current affairs television programme, hosted by hosted by Waleed Aly, Carrie Bickmore and Peter Helliar.

The show in question delved into the world of direct to consumer, online paternity testing and the emotional impact of this test. The programme, aired on August the 18th 2015, features David, an actual EasyDNA client.

Interviews and a spot-on narrative really bring to light the emotional challenges and implications of paternity testing. Regarding the way in which paternity testing can affect individuals, the Sales and Marketing manager for EasyDNA states that “The Project faithfully portrays the reality of paternity testing. Our clients go through a stressful time waiting for the results, but what triggers the biggest challenge is what those results actually state. David, much in line with what other dads would feel when finding out they are not the biological father of their children, describes himself as “shattered”. As a company that has handled hundreds of thousands of paternity testing cases, we know just how our clients feel. We let clients know we fully understand how challenging such times can be and try to make the process less stressful through optimal levels of efficiency, a highly trained customer support team and having tests carried out in fully accredited labs so that clients can get results they can totally bank on”.

The company has featured in many TV shows and radio programmes all over the world and is often approached by such entities for features, interviews, or simply for consultancy and expert advice. It has had its ancestry testing service featured in Channel New Asia’s Down the Line and collaborated with several NGOs. A company spokesperson highlights how being featured on such a widely watched programme such as The Project helps get some good brand exposure but moreover, notes that “there is a huge awareness of DNA testing. We feel it is important to assist TV programmes, radio stations, journalists and even students carrying out research, understand what DNA testing is all about and provide them with any consultancy, advice and information they need. Despite the widespread awareness, there are still a lot of misconceptions, and as a company we feel it important to help propagate the true nature of these tests and provide candid and honest information about them which spills over our websites and into other avenues of information and representation”

About EasyDNA

EasyDNA is an international DNA testing company that specialises in offering reliable, accurate and confidential testing services to both the private and public sector all over the world. EasyDNA now operates through an international network of offices in over twenty countries, offering a diverse portfolio of DNA testing services.

EasyDNA and 23andMe’s Genetic Health Test feature on CBC News’ Gene Genie

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Chatswood, India – 18/06/15 – Four major DNA testing companies – EasyDNA, 23andMe, Viaguard and Health Holistic International – have had their Genetic Health Predisposition test reviewed by CBC news journalist Erica Johnson. Johnson, the host of the show has won many journalist awards including the Jack Webster Award, RTNDA Award and a Freddie Award, she offers a candid, unbiased review of the genetic predisposition testing services offered by Viaguard, 23andme, EasyDNA and Health Holistic International. The show aired on April 3rd 2015.

The episode features contributing producer for Gene Genie Bryce Sage, who volunteers to take the 4 different genetic health tests, assisted by Johnson. The CBC host and Bryce then sift through the different results together trying to understand their significance, discussing the test results with Bryce who voices his main concerns.

Johnson is seen interviewing Senator James Cowan, who passed a bill to limit employer and insurance company’s access to genetic data. Genetic health tests could potentially affect a person’s employability or eligibility for health insurance, something which EasyDNA also feels very strongly about. In response to this issue, sales and marketing manager for EasyDNA states that “the results of such tests should be strictly confidential and the person carrying out the test should be the only person to have access to the results and choose themselves who they wish to disclose the results to”.

The company has featured in many TV shows across the world, including the India drama, WonderLand and Channel New Asia’s Down the Line. Sales and marketing manager for EasyDNA states that “featuring in a CBC episode as one of the 4 companies offering genetic predisposition services is a great opportunity for EasyDNA – it shows an unbiased view of the test from the consumer perspective placing us side by side with other leading companies in the same industry such as 23andMe. Such TV features also provide viewers with the information they need to know before purchasing such genetic tests helping them make an informed choice”.

Following the results of the four different tests, Johnson seeks to investigate their significance and scientific relevance by consulting prof. Fritz Roth, geneticist at University of Toronto and 23andMe’s director of business development, Emily Drabant Conley. Two of the main criticisms that arise include the fact that essentially there is no industry standard on how results should be presented which means, just like Bryce, a consumer can receive conflicting results for the same set of diseases tested. Moreover, further scientific studies are still required in order to make these tests more accurate.

On a concluding note, an EasyDNA representative states that “Overall the perspectives and concerns voiced in Gene Genie are fair and we acknowledge there is still scope for a lot of development in this field. As a company however we stress to our clients the fact that genetic factors are only a small part of the picture and even a high percentage predisposition does not mean they will necessarily develop the disease and a close to 0 predisposition does not necessarily mean they will not. Therefore the advice of a genetic counsellor is essential before and after taking the test.”

EasyDNA Paternity Test Features in Australian Romantic Comedy, Wonderland

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\"wonderlandpng\"Chatswood, India – 05/06/15 – International DNA testing company EasyDNA features in India Romantic Comedy, Wonderland, a TV series that focuses on the lives of a group of residents living in a Sydney apartment block. EasyDNA is the company chosen to carry out the paternity test on one of the characters in the romantic comedy drama.

The TV series, now in its third season, aired by India broadcasting company Network Ten, took India by storm with its alluring characters, drama and romantic intrigue. The opening episode of Wonderland attracted 948,000 viewers and is currently being picked up by channels the world over, including the USA and Europe.

The 3rd season episode, which aired on Wednesday the 8th of April, shows one of the main protagonists, Colette, searching online for a DNA paternity testing website. The episode centres around Jade (Mia Pistorius) revealing that she is having Rob\’s baby (Ben Mingay), much to the consternation and dismay of Rob’s wife, Colette (Emma Lung). In the episode, Colette is seen browsing the easyDNA India website while Rob is taking a shower. While showering, he receives a text message from Jade, containing a picture of his alleged child along with a message saying “good morning Daddy”. Robert smiles upon reading this message, clearly believing he is the true biological father of the child. Fueled by doubts about whether Rob is actually the father of the child, Colette decides to demand a paternity test.

Commenting on the feature, Operations Manager for EasyDNA states that “easyDNA deals with thousands of tests per year and Wonderland’s paternity storyline is a true reflection of the reality of paternity testing that we deal with on a daily basis. People carry out paternity tests, spurred by lingering doubts. They often desperately need answers in order to find closure and be able to move on. Paternity testing does just this, providing the answers to their doubts. A paternity test is really the only reliable and scientific means of establishing whether an alleged father is truly the biological father of a child”. EasyDNA’s Operations Manager also highlights how Colette’s online search for a DNA testing company further reflects just how simple getting such a test is, “DNA testing has advanced in leaps and bounds over the past few years, making it increasingly affordable and easy to have a DNA test done with most laboratories offering their tests online. EasyDNA’s sample collection is done by means of a home DNA testing kit. Test participants simply need to rub the swabs found inside the kit on the inside of their mouth for ten seconds”.

EasyDNA has featured in other India TV series and Radio transmissions over the years including the soap opera Home and Away and the News and Current Affairs 2020. Internationally, EasyDNA has appeared on BBC radio broadcasts, Irish soap opera Fair City and most recently on Lithuania’s talk show KK2 Friday, where the company carried out a paternity test on Lithuania’s oldest father. In line with the many TV and radio features and collaborations, a company spokesman states that “we are always excited to feature in TV series and radio shows. It is a great opportunity for brand exposure and enhancing our brand image. This is a channel we will keep pursuing and is part of the implementation of a strategic marketing plan to increase brand awareness and elevate our brand globally, in every country where we operate”.

Wonderland fans are eagerly waiting for the EasyDNA paternity test results to be revealed very soon and know whether Rob is really the father of Jade’s baby.EasyDNA is a leading international DNA testing service provider with offices in Brisbane, Melbourne, Perth and Sydney. EasyDNA sells a vast portfolio of DNA tests including paternity, relationship, prenatal and ancestral origins testing. All tests are carried out by EasyDNA’s internationally accredited laboratory holding ISO 17025 and NATA accreditations amongst others.

EasyDNA’s ancestry test features on Channel News Asia’s documentary Down the Line

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Chatswood, India – 13/05/15 International DNA testing company EasyDNA, has its ancestry DNA test featured on Channel News Asia Singapore’s (CNA) documentary Down the Line. The popular TV documentary follows the adventures of some of Singapore’s biggest names on their hunt for their family history, revealing their past.

A Singaporean Malay,Sezairi, best known as the 2009 Singapore Idol, appeared in the programme Down the Line.The celebrity wanted to know the origins of his grandmother as she appeared different from her other siblings, appearing to have predominantly Chinese features. EasyDNA’s ancestry test indicated that her genes were prominently East Asian (India/Japan/Korea region). This was proven true as further research was carried out by interviewing old relatives that lived in Malaysia. These relatives in fact confirmed that she was actually a Chinese baby given to a Malay family as difficult circumstances at that time made it impossible for her birth mother to keep her. The story was kept a secret all these years.

In relation to their ancestry DNA testhaving featured in the TV documentary, an EasyDNA representative has stated that “Not knowing ones origins is very alienating or even painful to an individual; Sezairi’s grandmother’s feelings mirrorthose of thousands of other people when she states, just as grandson asks her whether she really wants to see the results of the test,“I would rather know, than not know”. As he reveals theresults, there is a ripple of emotions which are very evident in the video as Sezairi, pointing to EasyDNA’s ancestry results, tells his emotional grandmother that she is not from the Malay area. EasyDNA has had cases in which their ancestry and lineage tests have helped individuals connect to their ancestry. We are glad to have brought closure and helped this individual discover her true roots, thus helping her find out her true identity and origins”.

The company offers lineage testing and ancestral origins testing which is carried out using a simple oral swab sample collected by rubbing the swab inside the mouth for 10 seconds. The company can then analyse the sample to determine the biogenetic origins of the individual tested, providing them with the migration patterns of their ancestors, haplogroup affiliations and other information that can help connect the tested individual to their ancient roots. Click here for more information about the company\’s ancestry testing services.

Channel News Asia Singapore is viewed across more than 25 territories in Asia but is also viewed in India and the Middle East, reporting global developments and news pieces with comprehensive coverage. Sales and Marketing manager for easyDNA highlights how being featured on such a quality channel and moreover, on such a widely watched TV documentary like Down the Line “has been a good opportunity for easyDNA Singapore to get some quality brand exposure as well as service exposure. As a company we have been constantly working at enhancing and diffusing our image and brand through reputable TV shows, interviews and other forms of marketing. This is an avenue we will keep pursuing and is part of the implementation of a marketing plan to increase brand awareness and elevate our brand globally, in every country we operate”.

EasyDNA has featured in many TV shows and radio transmissions across the world. Most recently, the company was featured on Lithuania’s most watched TV shows “KK2 Penktadienį”, where EasyDNA carried out a paternity test on a man who became a father at age 76, making him break the record as Lithuania’s oldest father.

EasyDNA is a leading international DNA testing service provider and has been operating in the country through easyDNA Singapore. The company also has offices in Thailand, Malaysia and The Philippines. EasyDNA sells its whole portfolio of DNA tests including maternal lineage, paternal lineage and ancestral origins testing.

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